Emma Rodero
Professor of Neurocommunication and Director of Media Psychology Lab at Universitat Pompeu Fabra (UPF), Barcelona
Current Research: Books, Papers, and Projects
Emma’s current research investigates the science behind effective communication, focusing on how verbal and nonverbal elements—such as message, prosody, voice, and body language—shape perception, attention, and memory.
Her work explores how communication strategies engage audiences across media, academia, and business, with a particular emphasis on persuasive communication, storytelling, and leadership presence.
Through her research and projects, Emma bridges the gap between theory and practical application, offering insights that influence both industry professionals and academic scholars alike.
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SOUND FICTION.
HOW TO TELL A STORY WITH SOUNDS
SOUND FICTION is a practical guide to creating immersive audio stories that evoke mental images and deep emotions, offering step-by-step techniques for producing compelling sound fiction, accessible to all skill levels
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BOOKS
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An Electroencephalography and Physiological Analysis of Listeners’ Attitude, Attention, Memory, and Engagement. Brain Sciences, in press.
Bosshard, S., Rodero, E., Rodríguez-de-Dios, I., & Brickner, J. (2024). Radio, Podcasts, and Music Streaming.
This study examines the impact of radio, podcasts, and music streaming on listeners’ attitudes, attention, memory, and engagement through electroencephalography and physiological analysis, offering insights into auditory media consumption.
PAPERS
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When Communication Effectiveness Impacts Health: Improving Doctor-Patient Communication.
This project explores how improving doctor-patient communication can enhance treatment effectiveness, reduce healthcare costs, and address patient frustrations, using interdisciplinary research on communication styles, empathy, and emotional response.
PROJECTS
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